What is Green Mountain Coffee?

The road to success for Green Mountain Coffee Roasters has been a series of excellent business decisions coupled with right-place-right-time social policies. The Green Mountain label stands for excellent coffee combined with a mission to make a difference in the world. That mission imbues everything that the company does, from sourcing their coffees to point of sale and beyond - the company even uses recycled/recyclable packaging materials. Mission and social responsibility aside, Green Mountain Coffee Roasters owes its success to one factor - the amazing flavor.

The Green Mountain brand is built on high quality specialty coffees. The company began as a small café in Vermont, with a commitment to serving specialty coffees roasted on premises. It wasn't long before restaurants and shops in town started asking to serve Green Mountain's coffee. When skiers who had tried Green Mountain's specialty coffees while on vacation started asking if they could order coffee and have it sent to their homes, the company added its mail order business, and things just grew from there. These days, you can buy Green Mountain Roasters specialty coffees in your supermarket or order it online, sign up for Café Express to have Green Mountain coffee delivered to you automatically, drink Green Mountain coffee at many of your favorite restaurants, and buy Green Mountain coffee pre-packed into Keurig K-cups - Green Mountain sells the most varieties of coffees in K-cups of any of the Keurig partners.

The connection with Keurig is not the first strategic market placement decision that's paid off for Green Mountain. Many avid fans got their first taste of Green Mountain's specialty roasts at a most unexpected place - local convenience stores like 7-11 and Store 24, Gas-n-Go shops and other on-the-run coffee pickup spots where the last thing you expect is excellent coffee. As the various convenience stores have expanded their repertoire to include self-service coffee bars - and the technology for making good coffee has improved - Green Mountain has often been the coffee served.

Source : articlesbase