Consumer Behavior for Organic Food

In the past, it was wrongly presumed that consumer’s choice was spontaneous and instinctive. In fact, human behavior is the result of stimuli from environment, acting upon instincts, appetites and emotions. The consumer is said to be free to choose what goods he will buy and in what proportions he will by them. Consumers want to get maximum satisfaction to choose any of the goods and services. If we see the food choices of consumers, there is long term gradual change in this. Now consumers are more conscious about their health and they want nutritious and healthy food even for giving high prices. Table 1.1 shows in a schematic way the long term and differentiation of consumer preferences for food in a growing economy. The development may be divided into 3 phases-

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