Chinese Fruit Juice Drink Industry

China is abundant in the fruit resources. The total fruits yields stand the first in the world, apple yields ranking the first, and orange, pear and peach yields also ranking the front in the world. Although with a large population in China, the consumption volumes are very low, less than 10 kg annual per-capita fruit juice consumption. In 2008, the yields of Chinese fruit juice drink were 11.8 million tons, increased by 9.26% of 2007 but cut down sharply in the growth speed. It was mainly affected by the international financial crisis. On the one hand, the export growth speed declined. On the other hand, the growth speed of domestic market tended towards stability. In 2008, the scales of Chinese fruit juice drink market were about 50 billion Yuan (7.14 billion USD), up by about 10% of 2007.

If calculated by the world's average per-capita fruit juice drink consumption volumes, there still exists huge development space of the fruit juice drink in China. In recent years, Chinese fruit juice drink market showed the rapid growth trends. It is inseparable between the rapid growth in the fruit juice market and the awareness of consumers` health sense. Nowadays, when the consumers choose the drink, they not only buy the drink to quench their thirsty, but put more attentions on nutrition, health and safety.  For example, the previous popular carbonated drink in Chinese market is regarded as the unhealthy products by the consumers.  But the fruit juice drink is rich in vitamins, favorable to the body health, becoming more and more popular. 

The competitions among Chinese fruit juice drink enterprises are fiercer and fiercer. The major three competition groups are: first, the Taiwan-funded enterprises, such as Uni President ,Master Kong, success by the package creation and taste; second, the local famous enterprises, including China Huiyuan Juice Group Limited, Hangzhou Wahaha Group Co., Ltd.; third, the multiple enterprises, such as Coca Cola, and PEPSICO., Inc etc. At present, many famous brands exist in Chinese fruit juice drink market, such as Wahaha, Huiyuan, Nongfu Spring, Munite Maid and Tropicana etc.

Source : articlesbase