With over 500 outlets worldwide, Banana Republic is an international success with its brand of high-class casual wear. The company began as a travel-themed clothing retailer, but the chain was purchased by GAP in 1983 and subsequently rebranded with a luxury casual clothing theme. With a recent string of shops opened throughout Asia, the Middle East, and the UK, Banana Republic is poised for major international growth in the coming years.
The retailer's growth is based on consumer demand and satisfaction, and customers appreciate the class and quality of BR's product line. It is mostly aimed at young professionals with a steady income and a taste for the trendy and a passion for fitness. BR is one of the few chains that actually carries petite and extra small sizes which is great for ladies who keep themselves fit and slim, as well as for those who are of a naturally smaller stature.
Source : articlesbase
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